Ordering a mobile app can be one of the best investments for your business — but it’s also a process full of hidden pitfalls. At Phone Direct, we’ve worked with dozens of clients across Kenya and beyond, and we’ve seen firsthand where many projects go wrong.
Here are five of the most common mistakes to avoid — and how to do it right from the start.
1. Skipping the Discovery Phase
Many clients jump straight into development without clearly defining what their app is supposed to do. This leads to scope changes, delays, and frustration.
What to do instead: Start with a clear goal, define your user personas, and outline core features. We always recommend a proper discovery session before writing a single line of code.
2. Choosing Developers Based on the Lowest Price
Of course, everyone wants to save money. But choosing the cheapest developer often leads to poor quality, lack of communication, and an unfinished product.
What to do instead: Look for a development partner with a proven track record, real projects, and strong communication. Think of your app as an investment — not just an expense.
3. Ignoring the Importance of Design
Some clients treat design as an afterthought. But your app’s interface is the first thing users see — and if it’s not intuitive or appealing, they’ll delete it within minutes.
What to do instead: Focus on clean, user-friendly UI/UX from the start. Good design improves user retention and builds trust in your brand.
4. Not Planning for the Backend
Many apps need a backend to store data, manage users, or connect to external services. Failing to plan for this can cause serious technical limitations later.
What to do instead: Discuss backend requirements early. Our team helps you understand what data your app needs and how to manage it securely and efficiently.
5. Forgetting About Updates and Support
Some clients think their app is “done” once it’s launched. But all successful apps need regular updates — to fix bugs, improve performance, and add features.
What to do instead: Plan a long-term maintenance strategy. At Phone Direct, we offer support packages to ensure your app stays reliable and relevant.
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